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Refund Policy for SaaS

A SaaS refund policy that handles annual prepays, mid-cycle cancellations, free-trial conversions, and California ARL in one document.

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  • Annual prepay + mid-cycle cancellation handling
  • California ARL compliance for the auto-renewal cancellation flow
  • EU CRD 14-day handling for self-serve B2C buyers

A SaaS refund policy is different from an e-commerce one because the failure modes are different. The customer is not returning a physical good; they're asking for a refund on a subscription that already partially delivered. The rules that matter: California Automatic Renewal Law for the cancellation flow, EU CRD 14-day for self-serve B2C buyers, and operational clarity around annual prepays, mid-cycle cancellations, and free-trial-to-paid conversions. This page generates a refund policy calibrated to the SaaS reality.

What your B2B SaaS refund policy needs to cover

Disclosures that matter for B2B SaaS.

Subscription model

Monthly vs. annual vs. usage-based. Each has a different refund profile. Monthly is typically "cancel anytime, no refund for partial month"; annual is "pro-rated refund for unused months" or "no refund, access through end of period".

California Automatic Renewal Law

For US customers buying via self-serve checkout: ARL requires clear and conspicuous disclosure, easy cancellation method (typically a button in the dashboard), and reminder notices for renewals on terms ≥ one year.

EU 14-day withdrawal for self-serve B2C

If you sell self-serve to EU consumers (not businesses), EU CRD 14-day withdrawal applies — unless the service has already been fully performed with the consumer's prior consent (Art. 16(a)). State the exception clearly.

Free-trial conversions

If you charge a card after a free trial, the conversion is a separate transaction. Disclose this clearly pre-charge and provide a "no refund if cancelled within X days" or "first month refundable" policy as appropriate.

Annual prepay refunds

Three common approaches: (a) no refund, access through end of period; (b) pro-rated refund for unused months; (c) full refund within first 30 days. Pick one and apply it consistently.

Enterprise contracts

Enterprise contracts (signed via order form, not self-serve checkout) typically override the standard refund policy. State this explicitly so support doesn't accidentally apply the wrong rule.

Common mistakes

Where B2B SaaS policies usually go wrong.

  • No California ARL disclosure

    Auto-renewal disclosure buried in the terms instead of clear-and-conspicuous near the price + checkout. Attorney general settlements have hit SaaS companies for this.

  • "All sales final" on annual prepays

    EU CRD: if the service hasn't been fully performed, the 14-day withdrawal applies. AU Consumer Law: major-failure remedies apply. "All sales final" overrides both for B2C.

  • Inconsistent policy across self-serve / enterprise

    Self-serve customers get one rule; enterprise customers get another. Without explicit separation in the policy, support staff apply the wrong rule and customers get inconsistent treatment.

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FAQ

Questions people ask about a B2B SaaS refund policy.

Related

Other industries, same refund policy.

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